I help e-commerce sellers grow their profits through data-driven systems and simplified strategies.

Hi, I’m Dave Lavigna.

For 20 years, I've designed digital marketing and e-commerce solutions that increase revenue and expand market share across diverse industries. My work transforms digital presence into measurable results through clear strategy and practical implementation.

I partner with teams to remove obstacles and set achievable goals. My approach combines strategic planning with an eye for new technologies that actually work. Rather than chasing trends, I focus on turning complex challenges into simple, executable plans that deliver sustainable growth and profitability.

Experience

  • 10 Years Software Technology Sales

  • 10 Years Music Equipment Retail (Founder/Owner)

  • Currently building Southnew Digital, specializing in e-commerce system design and growth strategy